Privacy Policy
Privacy Policy
MYHILU Website Privacy Policy
Effective Date: March 30, 2023
This Privacy Policy applies to MYHILU.com and all other websites, applications, products, services, and other offerings (collectively, the “Products”) owned and operated by MYHILU Inc. and our affiliates and subsidiaries (“HILU”).
The Privacy Policy explains how MYHILU may collect, use, and disclose personal information we obtain through the Products, your communications with us, or from third parties. It also describes the choices and rights available to you regarding your personal information.
Our Products collect your information
We collect personal information in the following circumstances:
Registering an account.
Some of our Products give you the option of creating a user account. If you decide to create an account, you will provide us with certain personal information, such as your user name and password. You are not required to register to use our Products.
Purchasing a HILU Product.
When you make a purchase, you are given the option of logging into an account or checking out as a guest. In either case, when you purchase a HILU Product, you will provide us with personal information, such as your name, email address, payment information, and shipping address.
Making a payment.
When you make a payment to HILU, you may need to provide personal information to our third-party payment processors. Such personal information may include sensitive personal information, such as your credit card number.
Submitting information to us.
We collect information you submit to us. For example, when you post a review of a HILU product on MYHILU.com or refer a friend to HILU on MYHILU.com, we receive the information in your submission, including any personal information. If you choose to submit content to any public area of MYHILU.com, such content will be considered “public” and will not be subject to the privacy protections set forth herein.
Communicating with us.
We may also collect personal information from you when you communicate with us. For example, you may send us personal information by writing an email to us, calling our customer service department, subscribing to HILU communications, or making a reservation for an event hosted by HILU.
Taking a survey.
From time to time, we may contact you to participate in optional online surveys. If you do decide to participate, you may be asked to provide certain information which may include personal information.
Passive collection.
Our websites and applications collect and store information that is generated automatically as you use them, including your preferences and anonymous usage statistics. This information may include Internet protocol (IP) addresses, cookie identifier, browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our websites and applications (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We use this data to analyze trends in the aggregate and administer our Products. Information that we passively collect may be combined with other information about you, including personal information such as when you are logged into your HILU account.
Tracking technologies.
HILU and its partners use cookies, pixels, server logs, and other similar technology to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base. Non-personal information that we collect using these technologies may be combined with other information about you, including personal information, such as when you are logged into your HILU account.
Information provided by third parties.
HILU may collect information about you from third parties or supplement the information we collect from you with additional records received from third parties. If you place an order with a third-party retailer, that retailer will send your personal information to HILU so that we can fulfill you order. We also collect information from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
Information you provide about a third party.
If you choose to use our referral service to tell a friend about HILU, we may collect your friend's personal information, such as name and email address. We will automatically send your friend a one-time email inviting him or her to purchase a HILU product. We store your friend’s information in order to send this one-time email and to track the success of our referral program.
Non-personal information collected when you use our Products.
Some of our Products may collect information when you use them. When you use our LUMI light and accompanying application, we collect information about how you use LUMI, such as when you turn it on, off, or change the brightness setting; your device type; and information about the light levels in the room you’re in to provide the right light settings (collectively, “LUMI Usage Data”). LUMI and its accompanying app do not collect personal information other than your Internet Protocol address.
How HILU uses your information
Except as provided below, we do not share or disclose your personal information. We never monetize your information; we use your information to continue developing excellent products to help you sleep better and to optimize your experience with relevant offers and promotions.
We use personal information in the following ways:
Internal and service-related usage.
We use and retain information, including personal information, to improve and facilitate our Products, including:
- to analyze interactions with and performance of our Products;
- to debug and identify errors that impair functionality;
- to detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity;
- for research related to technological development and demonstration;
- to improve or enhance our Products or website.
Advertising.
We may use personal information to help us deliver targeted advertising including to consumers directly and through unaffiliated advertising partners, to measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement.
Communications.
We may send communications via email or SMS to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.
Marketing.
We may use information about you, including personal information, to send you information about HILU’s Products, including by email, SMS, phone, or mail.
Non-personal Information.
We may use aggregated or other data that is not personal information for any purpose, including marketing. These uses may include but are not limited to analyzing interactions with and performance of our Products, enabling us to improve our Products, and sharing such information with our business partners, affiliates, or any other third party. Similarly, we may enhance any such and aggregated data collected via our Products with other information collected from our business partners.
How we use automatic collection technologies.
We, as well as third parties that provide content, advertising, or other functionality on our Products, may use cookies, pixel tags, local storage, and other technologies to automatically collect information. Our use of these technologies fall into the following general categories:
Operationally Necessary:
- This includes technologies that allow you to access our Products and tools that are required to maintain functionality and monitor and protect our Products.
Performance-Related:
- This includes technologies that allow us to assess the performance of our Products and help us understand how our users and visitors interact with our Products.
Functionality-Related:
- This includes technologies that allow us to offer you an enhanced experience when using our Products, such as identifying you when you sign in to your account or keeping track of your preferences.
Advertising or Targeting-Related:
- We may use first- or third-party Technologies to deliver content, including ads relevant to your interests on our Products or on third-party websites and applications.
HILU may disclose your information in the following ways:
Service Providers.
We may share personal information with our vendors and Service providers who perform services on our behalf. These third parties are authorized to use your personal information only as necessary to provide these services to us, such as fulfilling orders, processing payments, sending and improving communications, developing and improving our Products, detecting, preventing, and remediating fraud or other prohibited activities, and other support for the provision of our Products.
Displaying to other users.
The content you post to MYHILU.com may be displayed on MYHILU.com. Other users may be able to see some information about you, such as your name if you submit a review. We are not responsible for privacy practices of the other users who will view and use the posted information.
As required by law and similar disclosures.
We may access, preserve, and disclose your personal information, other account information, and content if we believe doing so is required or appropriate to comply with law enforcement requests and legal process, such as a court order, government request, or subpoena. We may also access, preserve, and disclose your personal information, other account information, and content if we believe in good faith that disclosure is necessary to protect yours’, ours’ or others’ rights, property, or safety, or investigate fraud.
Merger, sale, or other asset transfers.
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. The use of your personal information following any of the foregoing events should be governed by the provisions of the Privacy Policy in effect at the time such personal information was collected.
We may also disclose your personal information with your permission.
For lists of the categories of personal information we have disclosed about consumers for a business purpose and/or for valuable consideration in the last 12 months, click here.
Your Choices and Rights
In accordance with applicable laws, you may have the right to:
- Access personal information about you that we have collected.
- Request correction of personal information that is incomplete or inaccurate. We may offer self-service tools for you to correct this information.
- Request deletion of personal information that we hold about you.
- Request restriction of or object to processing, including the right to opt out of the sale of your personal information to third parties.
You can make any of these requests via email: support@myhilu.com. We will respond to your request within a reasonable timeframe. We may ask you to verify your identity, such as by logging in to your HILU account or confirming your email address. You have the right not to receive discriminatory treatment for the exercise of your privacy rights. If you wish to designate an unauthorized agent to make a privacy request for you, please email us from the email address associated with your HILU account and inform us of this designation, along with the designated agent's name and email address. We reserve the right to save transaction data as is necessary to comply with legal obligations or for purposes of standard business operations.
Shine the Light.
Under California’s “Shine the Light” law, you may have the right to request from us once per year, free of charge, a list of the third parties to whom we have disclosed Personal Information for their direct marketing purposes in the prior calendar year, as well as the type of Personal Information disclosed to those third parties.
Cookies.
You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
Advertising.
To manage our advertising on other sites, we engage third-party advertising partners. These third-party partners may use technologies such as cookies to gather information about your activities on MYHILU.com and other sites in order to provide you advertising based upon your browsing activities and interests. Notwithstanding the foregoing, our third-party advertising partners do not have access to, nor do we share with such third parties, any LUMI Usage Data. Certain of our third-party advertising partners participate in self-regulatory organizations, and those organizations operate websites that give you the ability to opt-out of receiving targeted ads from those partners. You can access these websites, and also learn more about targeted advertising and privacy, at Network Advertising or AboutAds. You can also choose not to be included in Google Analytics here.
To be clear, whether you are opting out by adjusting your browser/device settings or by using a website established by a self-regulatory group, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.
Do Not Track Mechanisms.
Please note that we do not respond to or honor “do not track” signals or similar mechanisms transmitted by web browsers.
Email.
If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. We are not responsible for removing your personal information from the lists of any third party who has previously been provided with your information in accordance with this policy.
You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions.
Third-party sites and social media platforms
Our Products may contain links to other websites and other websites may reference or link to MYHILU.com or our other Products. These other domains and websites are not controlled by us. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our Products may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Products. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes.
Security of your information
We take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We follow generally accepted standards to protect personal information submitted to us, both during transmission and once it is received. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.
By using our Products or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Products. If we learn of a security breach, we may notify you by posting a notice on MYHILU.com, sending an email to you, or by mail, as required by law.
Data retention
We retain information for as long as your account is active or as needed to provide Products or services. We will also retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Children's privacy
We do not knowingly collect, maintain, or use personal information from children under 16 years of age, and our Products are not directed to children under the age of 16. If you learn that your child has provided us with personal information without your consent, you may alert us at support@MYHILU.com. If we learn that we have collected any personal information from children under 16, we will promptly take steps to delete such information and terminate the child’s account.
International users
By using our Products, you will transfer data to the United States.
By choosing to visit MYHILU.com, using our Products, or otherwise providing information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of California and the adjudication of any disputes arising in connection with HILU or our Products will be in accordance with the Terms.
If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Policy.
EU-U.S. Privacy Shield and Swiss-U.S Privacy Shield
MYHILU Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. MYHILU Inc. is committed to subjecting all personal data received from European Union (EU) member countries, the United Kingdom, and Switzerland, respectively, in reliance on the Privacy Shield Frameworks, to the Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List.
Under the Privacy Shield Framework, MYHILU Inc. is responsible for the processing of personal data it receives and subsequently transfers to a third party acting as an agent on its behalf. MYHILU Inc. complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, the United Kingdom, and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, MYHILU Inc. is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, MYHILU Inc. may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://www.jamsadr.com/eu-us-privacy-shield.
Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
Changes to our Privacy Policy and practices
We may revise this Privacy Policy, so we encourage you to review it periodically. If you continue to visit MYHILU.com or use our Products after such changes have been made, you hereby provide your consent to the changes.
Posting of Revised Privacy Policy.
We will post any adjustments to the Privacy Policy on this web page, and the revised version will be effective when it is posted. If you are concerned about how your information is used, bookmark this page and read this Privacy Policy periodically.
New uses of personal information.
From time to time, we may desire to use personal information for uses not previously disclosed in our Privacy Policy. If our practices change regarding previously collected personal information in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses, before those changes become effective, as may be required by law.
Contact information for Privacy issues
MYHILU Inc.
support@MYHILU.com